Search engine optimization is not something that can be mastered or conquered all at once. You must constantly improve the user interface, experience, branding, marketing and website. SEO tactics are every changing and what was popular yesterday, last month, last year may now not work. It is a field that require vigilance, research, and upkeep. Here are some of the best SEO tactics available today in 2015…
Mobile, Mobile, Mobile
Since 2012 mobile usage has been growing quicker then desktop and even faster then Google could predict. They quoted in an ebook, “mobile is not the wave of the future any more – it’s right now.” With that being said smart phones and wifi are everywhere and becoming the norm for potential leads, customers, and subscribers. 50% of users would not use a website with a bad mobile site and would recommend a competitor with with a better mobile site. A recent statistic proved that 60% of consumers use mobile searches before purchasing online. Almost 50% of mobile searchers have made a mobile purchase in the last 6 months. It is imperative that your website is optimized for mobile users. It should load immediately and have a seamless user experience (identical the the experience on your website, right.)
Now, let’s look at the SEO strategies you will need to implement for your mobile website.
Design and develop sites that can be used across all devices.
Performance, usability, download speed, screen rendering, and various other methods are used with ranking a page for mobile. Ensure you site is fully optimized and can be reformatted to fit any screen.
Relevant keywords in headlines, copy/content and title.
Mobile search focuses on tasks like finding a specific location or product. Understand the psychological behaviour of mobile searchers and how the perform the searches. Copywriters in your niche can be found on Facebook (Cult of Copy) or Elance. They will have major impact on your SEO for content and headline creation.
Link to relevant information that your user has displayed interest in. Although large links seem counter intuitive to mobile, it will build connection and trust with your user’s when linking to reputable brands or sources.
Proper Standard Coding
There are several mobile operating systems available but all web browsers will scan a page for breaks, errors, and relevancy. Issues will cause your page to rank lower and although it may seem obvious, ensure the site is set up properly and works on all devices.
This has been a tactic long before SEO and the internet. With so many available resources to research your niche and know everything about it you can find everything that works for others. SEM rush is a personal favourite, Alexa, Wordstream, This list could go on forever but you can find links, highest performing posts, digital advertising spend, highest ranked keywords, and much more. Business is a cruel world, if you grow quickly be sure your competitors are doing this research on you so use this as one of your best SEO tactics this year.
The mobile landscape is changing quickly, and you need to be crunching analytics daily. Stay on top of the industry by reading Search Engine Land, Moz, and Optimizely. Be creative, be original, research, provide great content and service and soon you will not think of it as best SEO tactics, but common sense business growing!