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“7 steps to be a Pinterest Badass”

Andrea

So you wanna be a Pinterest Badass.
Welcome to the land of inspirational quotes, trendy outfits, drool-worthy recipes, hilarious photos and quirky life hacks. There are no rules. You may be looking to promote your small business or simply wanting to become Pinterest savvy. Either way, you’re the boss of your board. Pin whatever your heart desires and someone, somewhere will see it and hopefully pin it to their board. 
Now what makes your board attractive enough for multiple followers, hundreds of re-pins and ultimately a kickass Pinterest board? Well let’s get into it. (more…)

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7 Google Adwords Tips for ECommerce Beginners

Joshua

Everyone has to start somewhere. If you are looking to drive more engagement and clicks to a product, webinar, or blog… Google Adwords is best place to start.

It’s not easy, you’ll need research and constant monitoring the of the campaign… But think about the revenue, clicks, and sign ups available. 97% of Google’s total revenue comes from advertising. Businesses make an average of $2 of revenue for every $1 spent on adwords and with that being said….

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Social Business vs. Social Browsing

Joshua

Wow. What an overwhelming experience it is to work with social media from a business perspective. When I was first approached with the opportunity to manage the majority of our social media pages and a Pinterest page for one of our partners, I thought to myself “No problem! I use social media literally everyday. What’s a couple more pages to look after”. I definitely bit off more than I can chew with this one…

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Absolute Best SEO Tactics in 2015

Joshua

Search engine optimization is not something that can be mastered or conquered all at once. You must constantly improve the user interface, experience, branding, marketing and website. SEO tactics are every changing and what was popular yesterday, last month, last year may now not work. It is a field that require vigilance, research, and upkeep. Here are some of the best SEO tactics available today in 2015…

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Social Media Marketing

Joshua

The world of Facebook promotion can be a boon to a business, or a waste of money. It all has to do with how you create your ads, your target demographic, promoted posts, and most of all content. Some businesses experience great success with social media marketing, others find that a ton of likes do not translate into any actual cash flow. It’s a tricky world and a bit of a gamble, but with a few pointers, the odds will likely go in your favour…

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Become Mobile Friendly in 2015

Joshua

It is quite obvious that mobile devices have been popular and ever growing for some time, and there is no need to convince businesses to invest in mobile. However it is time we start paying attention to what we have invested in. Even if you are told your site is mobile friendly, you must test it out for yourself. One of my greatest annoyances is when I am on my iPhone and certain websites do not load, videos do not play, ads do not close when I click them, and a plethora of other problems. Pissing off a potential customer is not a way to gain revenue for your business…

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