Today we are featuring a post by Shikha Menwal from ProofHub.com all about Content Marketing. She’s sharing some of her best tips & tricks to help you end off 2015 with a bang and get your blog off the ground! If you like Shikha’s post, don’t forget to share it on social media and tag @ProofHub!
Content is King! How many times have you read it? I’m sure times enough to make you tired of hearing it again and again. But it’s true to last of its syllable. While online marketing and SEO guidelines are changing each day, quality content continues to remain an important factor and is not likely to lose its importance any time soon.
As a matter of fact, content marketing is getting all the more challenging and equally important for the success of online promotion. While those who are heavily invested in it are able to get big bang for the bucks, it’s the ones on small budget who find themselves facing a hard time. But, the thing is that budget does not, and should not have to come in the way of your content marketing efforts.
Take a look at how you can tweak your content marketing strategies in 2015 and get the best out of it –
1. Don’t force-feed information – By now readers have become smart enough to know when they are being force-fed a piece of information. People are no longer interested in reading stuff that has ‘sales pitch’ in its undertone. Do not try to sound like you are selling something through content, not even subtly. The purpose of your posts should be purely to help people out. Or else, you may unknowingly shoo-away a lot of regular readers.Try to sound genuinely helpful in whatever you have to share. That is the only way to keep people coming back for more. The ultimate goal of content marketing should be to establish yourself as a credible source of information. So, you should aim to qualify yourself as a platform that other social marketers look up to.
2. Embed visually enhanced information – Internet is going through the phase of ‘information overload’ right now. To make matters worse, attention spans are getting shorter. In times like these when everyone is exploding information bombs on the internet, it is getting more challenging to grab customer attention. This is where graphics and visuals come in. According to MDG Advertising, “content featuring compelling images averages 94 percent more total views than those without”. Make sure that when someone lands on your page, they stay there for more than a couple of seconds. For that, use visually appealing content as human mind better understands the language of visuals. Infographics, for instance, are the ‘in’ thing these days. And, if your post surrounds a DIY project, you can embed a self-help video to make the undertone of message clearer. Enticing imagery relevant to the topic under discussion can go a long way too, in retaining readers’ attention.
3. Dig deeper until you find your niche – For each query and keyword on the internet, you can find millions and probably billions of results. In the middle of such cut-throat competition, the only thing that will keep you afloat is segmenting. Segmenting is basically to divide a large market into multiple niche communities and focus on a smaller, more profitable community of readers. The not-so-known brands can stand out if they find an extremely specialized segment of readers and give them something that no other platform is offering at the moment. I know, it’s not going to be easy, but that’s the only way to get your voice heard in a place where everyone is shouting at the top of their lungs. Also, focus on incorporating long tail and unique keywords. Long tail keywords have fewer search results compared to shorter, more general keywords, which makes it easier for emerging brands to secure top rankings.
4. Include influencers – Support content with the help of hard facts such as the statistical findings of a survey conducted in the industry to which your website belongs. This practice makes readers feel that the writer has devoted plenty of time in research before compiling the post. It also increases the creditworthiness of the information. Other than that, including interesting quotes in the content is also a good way to go about it. You can even ask intriguing questions that will give readers something to think about after they are done reading.
5. Keep it conversational – When people read something, they should feel like they are talking to a friend, the way we do in everyday social interactions. Information delivered in conversational style has better chances of getting shared across social media platforms, simply because it is easy to understand due to its friendly tone. Don’t try too hard to sound like a perfectionist in your writing. Silence your inner judge to let your creativity flow. Trying to write a perfect sentence can make your mind go off-topic and you may forget to include what was actually necessary. Leave the editing part for later when you are done writing. After that, take as long as you want to refine it until it’s ready to be posted.
6. Add a touch of Hollywood – Everyone loves gossip, especially if it is Hollywood related! In fact, people rarely forget gossips and scandalous conversations. While it may not be possible to add an element of gossip in your writing all the time, you can definitely relate things with top Hollywood shows and movies whenever possible. Shows like The Big Bang Theory, Game of Thrones, and Downton Abbey are highly watched and have a huge fanbase. When you present your views in a way that they seem connected with the storyline of famous shows or iconic TV characters, readers are going to remember that post. Not just that, they may even read the entire thing, just because it had a mention of their favorite show.
7. Don’t forget social media – According to a study conducted by BtoB Magazine, “93% of marketers use social media for business”. Biggest industry players are putting top dollars to secure customer engagement, which is at peak on social media channels like LinkedIn, Facebook, Instagram, Twitter, Google+, Slideshare, etc. However, don’t go on blindly posting information on all the channels. Do some research to see where you can find the most relevant customer traffic. If your readers are using LinkedIn more enthusiastically as compared to other social media channels, then modify the content marketing strategy accordingly. Instead of dividing your attention across ten websites, keep the focus on fewer, but more productive channels where the flow of relevant traffic is highest.
So, that pretty much sums up the strategies every content marketer can benefit from in 2015. Do bring these into practice next time when you draft a piece of content.