Digital marketing trends are tricky.
They usually move too fast to ever be pinned down and once you learn the “latest” strategy, it soon becomes obsolete. (We know, it’s a rather crappy roller coaster).
So we decided instead of learning the latest marketing strategies when they hit the mainstream, it was a better idea to get prepared ahead of time and take a look at what’s rumored to be taking over the scene in the coming months.
Digital Marketing Trends For 2016
Videos Will Dominate
While we’re already pretty used to seeing video ads on television and YouTube, you might want to get ready for those ads to pop up in more than your expected video sites.
What could make 2016 a lot different from years past is that Google has jumped on the video advertising bandwagon and plans to have them popping up everywhere – even in your search results. So what does that mean for you and marketers alike?
Google using its search engine to expose the public to video advertising means it will become more mainstream and more accepted. This means it will probably start popping up everywhere else as well and there will be an onslaught of video marketing.
But before you freak out about being overrun by video advertisements remember, Google is notoriously bad at setting “release” dates of new functions and often tests them gradually first. This could take weeks, months or even years to catch on, but be ready for it when it does because you’ll probably want to hop on this train.
But, Good Content Will Continue It’s Reign
If you’re a marketer or business that relies on content marketing for your business to succeed, don’t start worrying! Even with the rise of video advertising, content will continue to reign supreme and it will be more important than ever to really connect with your clients and customers.
A big trend we’ve seen in the past few years has been total automation. We now have access to programs that can do almost all of our Social Media Marketing for us, and that can sometimes make our campaigns stark, cold and unappealing to consumers.
But, with all these advances in automation, it makes it easier for marketers to create killer content. You can use the extra time to personalize and keep the humanity in your content and on your social media channels. Optimizing your content for each channel is a great way for your customers to have a truly pleasurable brand experience. Throw in your exceptional response times and communication and you have a campaign that’s hard to beat.
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There Will Be A Rise of Digital Assistants
You probably already know how handy Siri and Cortana can be when you’re in a bind. I can’t even count the number of times I’ve asked Siri “who that guy was in that movie that was about karate” while trying to stumble through a brain block. But did you know that they’re there for doing more than reminding you that the movie you were thinking of is Rush Hour?
Think about that scenario for a second. What if your website dealt directly with movie information – wouldn’t you want Siri to direct people to your site for the answers? Well, that’s actually possible and you can and will be able to optimize your site for these types of searches.
The trick to your website being used and seen by Siri and the like is making your info accessible. This means optimizing your site for Voice-Based searches and Geographic relevance. While this isn’t something that needs your immediate attention, it’s a good thing to keep in the back of your mind for when digital assistants start to take over.
And There Will Be A Mobile Takeover
This past year, Google was finally able to say that Mobile traffic overtook Desktop traffic in 10 countries which included the US and Japan. Google even released an algorithm the same year named “Mobilegeddon“, which clearly speaks for itself.
Last year, Google added “mobile-friendliness” to its search engine rankings making it more essential than ever to have a mobile version of your original desktop site. Google has even gone as far as to state that businesses don’t necessarily need to have an optimized desktop site and that an outstanding mobile site is more than enough.
Since mobile usage is supposed to completely overtake desktop usage this coming year, it’s a pretty safe bet to say you want to get on top of optimizing your mobile site. This means making it super accessible for both smartphones and tablets and creating multiple types of ads (including video, obviously) to appeal to a multitude of demographics.