The day we’ve all been waiting for has finally arrived! Hootsuite and Instagram are together at last, and hey all you Social Media Managers, this is going to make your life a heck of a lot easier. If you aren’t already familiar with Hootsuite, it’s a social media app that allows you to import multiple accounts from multiple platforms and profiles. This means you can control your personal accounts, business accounts and even your cats accounts all from the same place. It began as a simple Twitter dashboard but quickly expanded to include Facebook and LinkedIn, and now due to popular demand, Instagram.
One of the best parts about Hootsuite is you can use it’s browser extension, Hootlet, to set posts and forget about them. You choose the content, photos and links, they will do the rest by sending it out to your preferred network at your selected time. The Instagram installation, however, isn’t that simple. If you are familiar with other Instagram scheduling apps like Latergram.me or ScheduGram, you’ll know that while you’re able to upload photos, write out captions and include hashtags on a browser based app, you aren’t able to get them to post automatically. The same is true for the new Hootsuite addition. Instagram does not allow automatic posting so in order to post to your network, Hootsuite sends a push notification to your phone (much like Latergram.me) so you can post your photo. This may not sound 100% helpful, but in the end, scheduling multiple posts at one time and being able to type your captions and hashtags on a regular keyboard you will save you a lot of time and hassle.
Another great thing about this new integration is that you’re also able to comment and like posts in the Hootsuite application as well as monitor how your latest Instagrams are performing. There’s a huge benefit to having all of your social media networks in one place. It makes it easier to publish specific content across all platforms, see which network is getting the most or least engagement and help you plan an effective social media strategy. The integration of all the top Social Networks into Hootsuite is an essential tool for all Social Media Managers, not to mention being able to do all of this on your desktop computer as opposed to a tiny keyboard that likes to autocorrects everything. Which, as I’m sure you know, can lead to some pretty embarrassing hashtagging scenarios.