No matter what kind of business you’re in, you’re bound to work with a designer or two at some point in time. Whether it be for creating a company logo, designing a website or simply making flyers, it can sometimes feel like you’ve been dropped into a foreign country and left to fend for yourself.
Having a great relationship with your designer(s) is essential to make sure you’re vision is coming to life the way you want it to. When it comes to something as important as branding your company, speaking the same language makes things a hell of a lot easier. Luckily, Pagemodo knows what you’re going through and sat down with a group of designers to find out what terms you need to know in order to have a great working relationship.
Pagemodo has not only included definitions of these popular terms, but they’ve also explained in what context they are used and included pictures (thank you!!). This infographic, How to Speak Designer, is broken down into 6 sections: the Process, the Look, the Letters, the Web, the Acronyms (probably the hardest section) and the Files. We suggest keeping this material handy until you’ve really got a good grasp on the lingo.
So next time a designer asks you to “Check out the kerning” on a certain page, you can respond with a confident, “Yes, yes I can!”, instead of your usual blank stare (don’t worry, we’ve all been there).