Social media is essential for every small business.
Just think about it for a minute.
There are an estimated 1.59 billion people on Facebook per month, 1.85 million people active on Twitter on any given day and 100 million users on Pinterest.
If you want to find new customers of any kind, chances are they will be on social media. Heck, even farmers in Kuwait use Instagram to sell their sheep. Want to know a few more unusual and shocking social media statistics? Read on!
- Hit 1.59 Billion MAU’s (Unique Monthly Visitors) on December 31, 2015
- Owns Instagram ($1B), Occulus Rift ($2B) & WhatsApp ($19B)
- The Number of DAU’s on average in December 2015 was 1.04 Billion
- Mobile accounts for 80% of all Advertising Revenue
- Chances are your organic reach is at an all time low
- Best way to increase engagement? Post a video.
- The best day to post on Facebook based on engagement is Friday.
People spend an average of 2.4 hours on #Socialmedia sites every day.
- Was Bought By Facebook For $1 Billion in 2012
- 420 Million Users
- 70 Million Photos per Day
- Considered the Most Important Social Network by American Teens
- Surprisingly, there is no one popular filter!
- The best option for brands, most user engagement
- 320 Million Users
- Owns new-comer Periscope
- 120 Million Active Monthly Users
- 500 Million Tweets per day
- Like Facebook, 80% of Users are Mobile
- Twitter pulled its share count in November
53% of #Twitter users expect a response from a brand or business within 1 hour!
GOOGLE+
- 2.2 billion G+ Profiles
- 9% Of Users Post Publicly
- 37% Of Those PostsWere Comments on YouTube Videos
- 100 Million Users
- 80% Female Demographic
- 50% Are Moms
- #1 For Food Related Content
- 1/3 of all US online Adults are on Pinterest
- Certain categories are more popular on certain days, for example, Mondays are best for fitness posts.
1/3 Of The Online Population Uses #Pinterest. #socialmedia
PERISCOPE
- Purchased by Twitter for $86Million
- People watch 40 years worth of live video every day
- 350,000 hours of video is streamed every day
- Number of Users is already past 10Million in one year
- Daily active users past 1.85Million
SNAPCHAT
- 100 Million active Daily Users
- 18% Of All Social Media Users use Snapchat
- 41% Of US Teens use Snapchat
- 8,796 Photos are shared per second
72% Of the US adult online population uses #Facebook.
- 72 Million Monthly Users
- 36 Million Weekly Users
- Supports 20 Languages
- Users flip through 8.2 Billion stories per Month
- Raised over $200 Million in Funding
GENERAL
- Social Media Anxiety Disorder is now recognized as a mental illness
- Since dropping share counting, Sharaholic has recorded a 11% drop is Twitter shares overall
- 91% Of all Social Media Mentions come from users with fewer than 500 followers
- 82% Of Women believe social media has helped define true beauty
- Chat and Private messaging apps now hold 3 of the top 5 spots for all social media platforms
- 80% of Pins are Repins
- Livestock vendors in Kuwait use Instagram to sell Sheep
- Surprisingly, marketers say written content still beats visual content
- According to Socialbakers, businesses with a fan page of 0-9,999 should expect only 28 interactions per post
Yeah you difinitely need a social media presents if you want to reach anyone on the internet. These stats are amazing!
Aren’t the crazy Heather? I was most surprised by the mass numbers!
Social Medias is a big help promoting business and blogs as well. I LOVED Facebook and Twitter the most.
My favourite is Instagram 😉
And yet I *still* get clients who go “I don’t ‘do’ social media”. At least lately I can shut them up by going, “Fine, but your competition does. Best of luck!”
SO INSANE. I don’t understand that at all! Great response though haha
I believe it. Social media is everything these days and everyone needs to wake up and realize it.
Especially businesses. They can be missing out on huge marketing opportunities!
crazy statistics! Thanks for sharing!
You’re very welcome Renee!
Social Media Anxiety Disorder being recognized as a mental illness is probably the most shocking thing on this list. It’s so interesting to think of how Social media is really new but it’s changed the way we look at life. Thanks for this article – I learned alot!
Isn’t that insane Sola? I was shocked to see that too!
Holy s**t that is a lot of users ! I love IG it is my favourite by far of all the platforms!
Same Ana! 🙂
This is awesome information – very useful and disproves the naysayers who love to debate the usefulness of social media.
Very true Claudette! Those people are missing out!
Information overload! Also, very helpful if you’re trying to make your way through social media stardom! That’s really awesome to know, especially if you have a business to maintain.
Exactly Mai! Glad you found it interesting!
Amazing post! Love all this information as a blogger this sort of knowledge is absolutely neccesary to create new business plans according to what social media is doing it better. Thanks for sharing!
Absolutely Amy! It can benefit almost anyone 🙂
Thanks for sharing! Social media is so important. It’s great to see how the different ones can help and how many people you can reach.
Social media has made such a mark on society it is almost unbelievable. Grassroot marketing
I just recently read about social media anxiety. Very interesting. It is amazing what social media can do to help a business though.
I’m totally not surprised! Instagram is my platform of choice and I get way more interaction there than anywhere else!
I am surprised that pinterest only has 80% female demographic. I would have guess 90% at least