Starting a social media marketing campaign can be an overwhelming task to say the least! If you’re anything like us, we found ourselves thinking things like “Where do we start?”, “Which network is best?” and “How can we be the most efficient at this?”. There are so many different things to consider that can lead your campaign towards success or utter failure. We decided to make a post that will give you a head start on creating a successful marketing campaign and keep it going well into the future.
Source: Library School
Batching is a fairly straight forward way of developing and organizing your social media profiles. Essentially, what it means is instead of taking sporadic short bursts of time managing your accounts, it may be more helpful to take a more all-at-once approach and do so over a longer period of time.
If you don’t quite understand what we’re saying yet, don’t worry, it didn’t make much sense to us the first time we came across it either! We like to think of it this way, much like you wouldn’t bake one cookie at a time, you shouldn’t create one social media post at a time either. The concept seems a little bit counter-intuitive when you think of social marketing. For instance, when you think of managing your Twitter account you probably think that you should be checking it throughout the day and posting random tweets here and there to gain engagement. The fact is, its much simpler and more efficient to do this through Batching.
Instead of coming up with tweets on the spot, Neil at Quicksprout suggests creating a multitude of posts at one time. This goes for all other networks as well like Facebook, Instagram, Pinterest and even Blog Posts. Here’s why it works:
- Batching keeps you focused on the task at hand. Instead of switching from Facebook to Instagram to Pinterest and back around again, you’re focusing only on one topic for an extended amount of time, which is proven to increase concentration and in turn, produce better quality posts and articles.
- Batching keeps things simplified. If you’ve read some of our productivity posts, you’ll know we aren’t fans of multitasking. It’s been proven to reduce productivity and even lead to decision fatigue which can make functioning well next to impossible. Bouncing back and forth will cause your brain to become tired faster, whereas looking at a list with only three “tasks” (ei. Make Facebook Posts, Make Instagram Posts and Make Blog Posts) makes for a much less intimidating work day.
- Batching makes you faster. Once you’re in the zone of making a batch of blog posts or Facebook posts you can concentrate solely on that objective and get it done quicker and better than before.
This way of doing things can take a while to get used to, especially if you’re accustom to hopping all over your social media accounts throughout the day. One of our best suggestions to make it an easier transition is to schedule your time each week in a planner or in your calendar. Try to stick to only making new content during these hours and have enough to last you at least a week or two. The goal is to have a massive amount of posts to fall back on for the times you’re super busy and just don’t have the time. Come up with ideas for each network and blog post and then create the actual posts. The next step is to schedule them to make your life even easier.
Source: Abilene Reporter News
So just what the heck are you supposed to do with all of these pre-made posts? Schedule them. Whether you do this through scheduling software like Hootsuite or Buffer or a calendar application like Edit Flow on your blog, you’re going to soon wonder how you ever did it any other way.
A great way to do this efficiently is to set aside another chunk of time during the week to make sure all the amazing posts you made are going to make it out into the world at the right times and receive the most engagement.
There are many programs out there that will not only determine when the best time is to post, but will also automatically post at those times for you. Here are three of our top picks:
- Hootsuite is a fairly simple scheduling platform that gives you a lot of bang for you buck! They’re also the only platform to include Instagram scheduling (although it doesn’t directly post to your account, it does remind you to do so). It’s very easy to add any posts you’d like to go live and you can use the “Auto-schedule” button to have it pick the best times to post. There’s a Google Chrome app called Hootlet that connects to your account and allows you to schedule anything you come across on the web to post to whichever channel you’d like. Overall, it’s a great choice for scheduling multiple accounts for multiple profiles.
- Buffer is essentially the same sort of tool as Hootsuite. You can not only schedule your own content and it will post it for you at the best times, but it also includes a chrome app that allows you to “Buffer” things you’d like to share at different times. Buffer is a great way to increase your social media “reservoir” and make sure you never miss a good moment to post and increase engagement.
- CoSchedule is another great program that shares a lot of the same features as Hootsuite and Buffer but gives you a much deeper insight into the analytics that come from your scheduled posts. It gives you a comprehensive “sharing guide” that makes keeping your content relevant very easy. CoSchedule will, however, doesn’t come cheap and it’s basic program starts at $19 per month and only provides you with 5 accounts. Most social media managers will need the $39/month option which provides 10 accounts or even the $79/month option that gives you up to 25.
Scheduling your content is an essential part of having an effective social media strategy! Once you have kick-ass content, it’s important to get it out to the world wide web both efficiently and consistently. Any social media scheduling platform will help you to do this.
One other way scheduling can help you is by taking those mass-made blog posts and popping them into your WordPress Editorial Calendar. There are a few different ones available but Edit Flow and Editorial Calendar are some of our favourites. All you have to do is drag and drop your pre-made articles to a day and time that you want and WordPress will publish them for you. This is great for having posts go live on weekends or just during the week so you can have the time to get other important tasks done.
Where do you want to have the most impact? Will your business benefit from a great Twitter presence? Or maybe it will work better if you have a massive Facebook following? The key here is strategy and knowing what you want to get out of all your hard work.
First you have to set out a clear idea of what you want your social media efforts to accomplish. Maybe you’d like to gain more followers and increase awareness about your brand. Maybe you’d like to generate more leads and increase sales. Whatever it is you want, make it clear and stick to that goal when planning your social media.
After you’ve determined a clear goal, your best bet will be to check out the competition. What are they doing on their social media accounts? Do you want to be like them, or different than them? What kinds of things are trending in your niche? Finding out all of these key facts will help you hone in on what it is you should be posting to score the most engagement.
Another way to get maximum engagement is to know exactly who you’re marketing to. Using Google Analytics or each of your individual social networking stats will help you know who’s engaging on a regular basis. CoScheudle also has a great, in-depth article on how to find your target audience if you’d like a little more guidance.
Next, as we mentioned in point #1, you need to know which social network is going to work best for your type of marketing. If you are someone who creates awesome videos, YouTube will be your best bet and where you should focus most of your time. If you like to create in-depth blog articles, Facebook or LinkedIn might be your go-to site. It’s important to not spread yourself too thin and try to utilize every social network there is, focus on only one or two at first and once you have the hang of those (and they are Batched and Scheduled) you can start to include another network.
So next time you’re creating a new blog post or something to send to Facebook, remember these three things: