Advertising, Social Media

How to get Your Hashtag On

Using Hashtags on Any Platform
Joshua

 

Whether you know why they are there or not, it’s pretty safe to say we all see a #hashtag or a two on a daily basis. They’ve spread from their native Twitter to almost every other social sharing platform in just a few short years (fun fact: the first hashtag was tweeted by Chris Messina in 2007.) But what do they really do? Even though all hashtags come in the same format, the purpose and function on each network is different. The general consensus throughout all social networks is we should be using hashtags, so here’s a list of how the top 5 social platforms use hashtags, and which ones will give you the most #bangforyourbuck when it comes to visibility and engagement.

(more…)

Continue Reading

Advertising, Social Media

8 Things You Should Avoid Doing on Social Media (Or in Real Life)

8 Things You Shouldn't do On Social Media
Joshua

There are a lot of basic things that we are taught as young children not to do or say. Apparently, Donald Trump missed a few of these early life lessons which became evident in his recent presidential campaign speech. It include such gems as insulting people (“Free trade can be wonderful if you have smart people, but we have people that are…stupid.”) making racist comments (“[Mexicans] They’re bringing drugs, they’re bringing crime, they’re rapists.”) or just being a general jerk (“I don’t need anyone’s money, I’m rich!”). Fortunately for us, most of our parents took the time to teach us these things so we could go through life developing positive relationships and ultimately avoid having an entire country want to make piñatas in our likeness (yes, that actually happened to Donald, see it here). So, just incase you missed some of these things, we’ve compiled a list of the top 8 things you shouldn’t do or say on social media…or in real life for that matter.

(more…)

Continue Reading

Advertising

Social Media Marketing

Joshua

The world of Facebook promotion can be a boon to a business, or a waste of money. It all has to do with how you create your ads, your target demographic, promoted posts, and most of all content. Some businesses experience great success with social media marketing, others find that a ton of likes do not translate into any actual cash flow. It’s a tricky world and a bit of a gamble, but with a few pointers, the odds will likely go in your favour…

(more…)

Continue Reading

Advertising

Become Mobile Friendly in 2015

Joshua

It is quite obvious that mobile devices have been popular and ever growing for some time, and there is no need to convince businesses to invest in mobile. However it is time we start paying attention to what we have invested in. Even if you are told your site is mobile friendly, you must test it out for yourself. One of my greatest annoyances is when I am on my iPhone and certain websites do not load, videos do not play, ads do not close when I click them, and a plethora of other problems. Pissing off a potential customer is not a way to gain revenue for your business…

(more…)

Continue Reading