Advertising, Social Media

Hootsuite and Instagram, Finally Together!

Hootsuite and Instagram Integration
Joshua

The day we’ve all been waiting for has finally arrived! Hootsuite and Instagram are together at last, and hey all you Social Media Managers, this is going to make your life a heck of a lot easier. If you aren’t already familiar with Hootsuite, it’s a social media app that allows you to import multiple accounts from multiple platforms and profiles. This means you can control your personal accounts, business accounts and even your cats accounts all from the same place. It began as a simple Twitter dashboard but quickly expanded to include Facebook and LinkedIn, and now due to popular demand, Instagram.

(more…)

Continue Reading

Advertising, Social Media

How to get Your Hashtag On

Using Hashtags on Any Platform
Joshua

 

Whether you know why they are there or not, it’s pretty safe to say we all see a #hashtag or a two on a daily basis. They’ve spread from their native Twitter to almost every other social sharing platform in just a few short years (fun fact: the first hashtag was tweeted by Chris Messina in 2007.) But what do they really do? Even though all hashtags come in the same format, the purpose and function on each network is different. The general consensus throughout all social networks is we should be using hashtags, so here’s a list of how the top 5 social platforms use hashtags, and which ones will give you the most #bangforyourbuck when it comes to visibility and engagement.

(more…)

Continue Reading

Advertising, Social Media

8 Things You Should Avoid Doing on Social Media (Or in Real Life)

8 Things You Shouldn't do On Social Media
Joshua

There are a lot of basic things that we are taught as young children not to do or say. Apparently, Donald Trump missed a few of these early life lessons which became evident in his recent presidential campaign speech. It include such gems as insulting people (“Free trade can be wonderful if you have smart people, but we have people that are…stupid.”) making racist comments (“[Mexicans] They’re bringing drugs, they’re bringing crime, they’re rapists.”) or just being a general jerk (“I don’t need anyone’s money, I’m rich!”). Fortunately for us, most of our parents took the time to teach us these things so we could go through life developing positive relationships and ultimately avoid having an entire country want to make piñatas in our likeness (yes, that actually happened to Donald, see it here). So, just incase you missed some of these things, we’ve compiled a list of the top 8 things you shouldn’t do or say on social media…or in real life for that matter.

(more…)

Continue Reading

Advertising

Social Business vs. Social Browsing

Joshua

Wow. What an overwhelming experience it is to work with social media from a business perspective. When I was first approached with the opportunity to manage the majority of our social media pages and a Pinterest page for one of our partners, I thought to myself “No problem! I use social media literally everyday. What’s a couple more pages to look after”. I definitely bit off more than I can chew with this one…

(more…)

Continue Reading