Digital Media Buyer

Job Overview:

• Research, identify and evaluate new publishers (direct websites and networks) to buy advertising space from on a CPM, CPC or CPA pricing model. Potential partners can range from smaller publishers with a niche, highly relevant theme, to larger networks of publishers with the right pricing and inventory formats.
• Negotiate pricing and terms for advertising purchases as well as handling the onboarding process for new buys including developing creative, placing pixels and ensuring ad tags/creative assets deliver correctly.
• Analyze your media buys and associated metrics on a daily basis to ensure profitability based on an extremely transparent Last Click Attribution model.
• Proactively and continuously optimizing your media buys by adjusting creative design and copy, as well as all other levers at your disposal such as: rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
• Maintain friendly, positive and productive relationships with the publishers you work with.

Requirements:

• 2+ Years’ experience (minimum) with Digital Media Buying and Ad Sales. (Experience with Direct Response with a Last Click Attribution model a plus)
• Bachelor's Degree in Marketing, Advertising, Economics, Business Management or any other business related field OR adequate Media Buying experience in place of a formal education.
• A well rounded knowledge of online advertising including traditional display, contextual/native placements, paid social platforms and SEM.
• Knowledge of basic Photoshop design skills.
• Knowledge of HTML and CSS. (BIG BONUS!)
• Ability to analyze performance data and marketplace research and create actionable next steps.
• Bold/Confident -- Must be able to pick up a phone and call prospective publishers/account executives.
• Creative Self-Starter: Enjoying the creative process and experience developing ideas for ad design and copy.
• Ability to perform in a fast paced environment.
• Able to work independently with minimal supervision as well as collaboratively with management and peers.
• Exceptional work ethic and high sense of urgency.
• Driven and self-motivated.
• Demonstrates initiative/"hunger" and passion for digital marketing.
• Excited to learn new things and work on the cutting edge of web-based advertising.
• Excellent relationship building, communication and negotiation skills a must.
• Possess a pro-active entrepreneurial spirit.
• Be Awesome and Interesting and love being around Awesome and Interesting people!